Can engineered 'meat' replace hamburgers?

Impossible Foods CEO Pat Brown talks with Kara Swisher and Lauren Goode about the company's plant-based replacement for ground beef, the Impossible Burger, which is intended for people who love the taste and texture of meat — not for vegans and vegetarians. Brown says beef production has huge environmental consequences, while Impossible's process requires one-twentieth the land, one-fourth as much water and produces one-eighth as many greenhouse gases. Although the Burger is only available in certain restaurants now, he predicts that it will get far cheaper over time and will be cost-competitive with the cheapest ground beef in "two or three years." Learn more about your ad choices. Visit megaphone.fm/adchoices