Can Hollywood Teach Us How to Reach Gen Z Drinkers?

With two Gen Z-directed movies lighting up the box office, it turns out that despite the doom and gloom, young people do want to go to the movies...if the movies are made for them. Adam, Joanna, and Zach discuss what the drinks industry might be able to learn from this recently phenomenon, and whether in fact it can be applied at all. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!Zach is drinking: PacificoJoanna is drinking: Vesper from Bar GotoAdam is drinking: Champagne BollingerInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.