EPISODE · Jun 18, 2010 · 12 MIN
Can human behaviour be quantified?
from CambridgeJBS · host CambridgeJBS
Rory Sutherland, Executive Creative Director & Vice-Chairman of OgilvyOne London, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism'?
What this episode covers
Rory Sutherland, Executive Creative Director & Vice-Chairman of OgilvyOne London, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism'?
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Can human behaviour be quantified?
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This episode was published on June 18, 2010.
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Rory Sutherland, Executive Creative Director & Vice-Chairman of OgilvyOne London, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's...
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