Can ideas be the engine of growth?

Consider this: more than half of the companies that were listed on the Fortune 500 in 2003 have since gone bankrupt, been acquired, or otherwise ceased to exist. And the question of survival is just as urgent for businesses today: 45% of respondents in PwC’s most recent Global CEO Survey said their company won’t be viable in ten years if it sticks to its current path. So how do businesses stay ahead of the curve, and make sure they’re still around in 20 years’ time? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Daniel Susskind, Research Professor in Economics at King’s College London, Senior Research Associate at Oxford University, and author of Growth: A Reckoning. Together, they look at how innovation and ideas can lay the groundwork for a new way to measure growth. PwC’s Global Business Model Reinvention Leader, Matthew Duffey, also joins the discussion to explain why companies need to innovate—sometimes completely reinventing their business models—if they’re to compete in the late 2020s and beyond. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.