Can lab-grown meat actually taste good and save the planet?

Bruce Friedrich, founder of the Good Food Institute, discusses his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. He argues for the need for technological innovation in meat production and explains how plant-based and cultivated meat can address environmental, health, and food security challenges. He also discusses the importance of achieving price and taste parity rather than relying on dietary mandates, and how science, policy, and industry can work together to meet the world's soaring demand for meat. The Hub is Canada's fastest growing independent digital news outlet. Subscribe to The Hub's podcast feed to get our best content when you are on the go: https://tinyurl.com/3a7zpd7e (Apple) https://tinyurl.com/y8akmfn7 (Spotify) Follow The Hub on X: https://x.com/thehubcanada?lang=en CREDITS: Amal Attar-Guzman - Producer & Video Editor Alex Matta - Sound Editor Sean Speer - Host To contact us, sign up for updates, and access transcripts email [email protected] Hosted on Acast. See acast.com/privacy for more information.