Can Lana Give Farmers and Farm Shops a 20% Lift?

In this episode, I sat down with Istvan, Joshua and Paul to dig into Lana and ask the practical questions small farmers, farm shops and local retailers will want answered. We explored how Lana is being positioned alongside cash and card payments rather than as a straight replacement, how customers can receive a loyalty-style return on their spending, and how participating sellers can build extra value back into their businesses. We also got into the important details: where the incentives come from, how payouts work, what happens when customers spend in Lana, how quickly shops can be onboarded, and why the team say the system is designed to reward organic and regenerative trade while keeping value circulating locally.What really stood out for me was the wider conversation about resilience. Beyond the mechanics of payments, this became a discussion about local food systems, independent businesses, community governance, and what kind of economic tools farmers and shopkeepers may need if the existing financial system keeps becoming harder to trust. Paul brought the sceptical-but-curious view from the farm gate, and by the end we were talking not just about whether Lana works, but about how local food networks, independent producers and community-led platforms could help build something more practical, transparent and human-scale for the future.Lana Pays: https://lanapays.us/Food Finders Hub: https://foodfindershub.com/Higher Colston Farm: https://www.highercolstonfarm.com/Eco Green Compost: https://ecogreencompost.co.uk/Magna Radio: https://www.magnaradio.co.uk/BSV Blockchain: https://bsvblockchain.org/Nostr: https://nostr.org/The Sovereign Project: https://www.thesovereignproject.live/B&Q: https://www.diy.com/McDonald's: https://www.mcdonalds.com/us/en-us.htmlIstvan Ezsias (LinkedIn): https://uk.linkedin.com/in/istvanezsias369