Can LVMH reclaim cultural sovereignty in this new world

In an era defined by personalization, predictive algorithms, and frictionless convenience, is luxury losing its soul?This episode explores the quiet rebellion happening inside the world of luxury with particular attention to LVMH — where desirability, cultural depth, and creative ambiguity push back against the flattening forces of Big Tech. We look at an analysis from Paris-based luxury executive Marc Abergel. From invisible craftsmanship to emotional resonance, we ask: what makes something truly luxurious in a data-driven world? And more importantly — how can brands reclaim control from the platforms that promise reach, but dilute meaning?