Can Malaysia Become ASEAN's Franchise Gateway?

Malaysia wants to become the regional launchpad for franchise expansion across Southeast Asia. But turning that ambition into reality requires policy, financing, cross-border collaboration, and the right people.Tune in to find out:What the ASEAN Franchise Gateway is trying to achieve, and why the region needs it now.What a successful franchise ecosystem could mean for Malaysian SMEs, investment, job creation and exports beyond the industry itself.What needs to be in place, from regulation and financing to stronger local brands and cross-border collaboration.See omnystudio.com/listener for privacy information.