Can Malaysian Football Replicate the World Cup Business Model?

In this episode of Sport Check, Datuk Stuart Ramalingam, former FAM Secretary-General, former MFL CEO, and founder of SportsIntel, to unpack the massive commercial machine behind the FIFA World Cup.They dive deep into how the World Cup evolved from a simple football tournament into a global cultural phenomenon and a multi-billion dollar enterprise. Datuk Stuart shares his expert insights into primary revenue streams like broadcasting and hospitality, discusses what domestic leagues can realistically learn from FIFA, and outlines how international tax exemption policies drive corporate sports sponsorship.The conversation also touches on the future of sports consumption, the impact of technology like connected jerseys and biometric data on broadcasts, and a macro look at the collective responsibility needed to elevate Malaysian sports on the global stage.