Can marketers use AI to predict what you’ll do?

What this episode covers

If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy. Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more. Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.

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Frequently Asked Questions

How long is this episode of TechFirst with John Koetsier?

This episode is 22 minutes long.

When was this TechFirst with John Koetsier episode published?

This episode was published on July 29, 2020.

What is this episode about?

If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy. Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those...

Can I download this TechFirst with John Koetsier episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.