Can Marketing Be Anti-Capitalist? with Joe Cardillo

Free Community Episode | Explore & Subscribe | Watch | Upgrade & SupportHi Y’all! 👋🏽 I am back to talk with social change communicator, Joe Cardillo (they/them), to talk about navigating social change and communications in ourJoe has an amazing perspective about communications and branding and how we can reshape our world through those mediums. As our tech landscape has incentivized inauthentic behavior, we discussed how organizations and movements can overcome disintermediation, disinformation, and the enshitification of the Internet.“When we think about communicating organization to audience, we also need to think about it as just being in a relationship. Communication is important in any relationship.” - SamWe also discussed:How ‘Discovery’ has been taken over by capitalist, profit-driven thoughtBuilding relationships outside of extractive fundraisingGetting sucked into oversimplication of the Alexa-fying of our movementsEnthusiastic Consent - rethinking relationships with mass communicationsThe relief of unsubscribing to bad political emails and why I’m still subscribed to AOC and Corrie Bush’s listserv.I hope you enjoy our conversation!About Joe CardilloJoe Cardillo (they/them) is the founder of The Early Manager, a coaching and training company. Previously, they were a marketer, journalist, and operator in startups and tech for 14+ years, and have deep expertise in how to hire, build, and scale inclusive teams and operations. Joe also serves as a lead for Coffee + Creatives, community lead for the Albert's List Jobs & Career Community, and advisor to Black Remote She, NM Local News Fund, and Fundada Labs.Learn More About JoeFollow Joe on MastodonFollow Joe on LinkedInAbout Sam & Roots of ChangeNavigating heart-first activism & storytelling. We explore the 🌱 roots of our world to support organizations and activists 🥵 avoid burnout and 📚 tell empathetic stories that cultivate connections that 🌍 empower ✊🏽 social change. Sam Chavez is a storyteller, strategist, and curious human. She founded Roots of Change, a storytelling agency for activists, non-profits, and political organizations in 2020. Sam is a queer, white, LatinX activist who’s passionate about a livable planet & equitable societies.Subscribe to the roots of change newsletterWe are 100% reader supported, consider donating to support our work.Explore the roots of change agency If you enjoyed today's episode, consider supporting our work or joining our memberships for more rooted media & resources! Root into our private podcast discussions, resources for organizers & communicators, our healthy cooking show, and more. Join today starting at $2/month. Explore our Assist an Activist program for community-supported memberships. ★ Support this podcast ★