Can My Email Subject Line Impact Click-Through Rates?

Today's question comes from Michael, who has been split-testing his email subject lines. Can the email's subject line affect the click-throughs that the reader makes? Share your thoughts on this topic on Twitter at #AskPat624. Do you have a question about email marketing? Record it at http://www.askpat.com/. Thanks to our sponsor, Active Campaign. To learn more about their integrated, automated marketing campaign and to get a free trial, visit http://activecampaign.com/askpat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.