Can Negative Ads Alone Beat Trump in November?

GOP consultant and Never-Trumper John Weaver talks to “Inside the Hive” about the origins and aims of the Lincoln Project, the PAC that’s kicking out incendiary viral ads aimed at exploiting Trump’s self-regard and paranoia and keeping him on the defensive. Weaver analyzes the Biden campaign and argues that a relentless barrage of negative advertising will weaken Trump and help “clear the air” for Biden’s positive message. He also implores nervous Democrats to stop fretting and follow their lead: “They’re more worried about losing than winning,” Weaver says of Democrats. “Stop worrying about November and beat the shit out of him now.” Also listen in for the exclusive premiere trailer to the new HBO movie, The Swamp. Learn more about your ad choices. Visit podcastchoices.com/adchoices