Can Offline Conversions Enhance The Optimization Of Keywords And Bidding Strategies?

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Can offline conversions enhance the optimisation of keywords and bidding strategies? One of the best apps to use for this is SegMetrics. Watch our video to learn more. Do you think offline import conversions help to optimize our keywords and bid strategy? Either clicks or enhance conversions. Which one works better? So he starts talking about when conversions happen. Offline. So for example, I'll give you an example of our business. Conversions happen over the phone call or over a Google meet or a zoom meeting. Not on the website because I need to speak or my sales team need to speak to the client, Right? And then we book them online, through offline, through the meeting. Google Ads doesn't know that this conversion has happened and how much that value is for. So some clients will pay a smaller amount, some will pay us bigger amounts depending on the size of the account. So we need to let Google know that this conversion has happened. One of the best apps to use for this is SegMetrics and that will track your whole customer journey, which link they clicked first, which ad they saw and so on. Which opt-in Lead Magnet or opt-in they went through, which page and how much they paid? So the whole customer journey to the conversion is recorded. So optimizing and then bringing the conversion value back into Google Ads will tell Google Ads this is through the GCLID. It will tell that somebody clicked on this keyword. This ad, group, campaign, all the Attribution data is in that click ID, import it back along with the value from your CRM. So you need to have a CRM like HubSpot or HighLevel or something like that. Salesforce is another one which directly integrates with Google Ads. Then it's going to say to Google Ads, this conversion or this lead resulted in so much value. This one resulted in so much value. And then you can optimize on the return on ad spend (ROAS). That’s the way it's going to work. And it works pretty well.