Can Paint Be Beautiful, Safe, and Sustainable? Inside Alkemis Paint with Maya Crowne & Price Latimer

Episode Summary: In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Maya Crowne and Price Latimer, co-founders of Alkemis Paint, a wellness-driven paint brand transforming how we think about coatings. With backgrounds in art, design, and finance, Maya and Price are leading the charge toward safer, more sustainable paint options—without compromising on beauty or performance. They dive into the environmental impact of traditional paints, the power of Cradle to Cradle certification, and how mineral-based pigments are changing the game. You'll hear how Alkemis is leveraging direct-to-consumer strategies, balancing growth with integrity, and using customer feedback to improve everything from product to palette. This is more than just paint—it’s a movement toward healthier, more thoughtful design. Whether you’re in the coatings industry or just passionate about sustainability, this episode will inspire you to rethink what’s possible with paint. Chapters: 00:00 – Introduction and Background 02:57 – The Genesis of Alkemis Paint 05:56 – Art and Design Journey 09:02 – The Need for Wellness Paint 11:53 – Cradle to Cradle Certification Explained 15:06 – Environmental Impact of Conventional Paints 18:00 – The Future of Sustainable Paints 23:31 – Exploring Food Grade Coatings 26:01 – Cradle to Cradle Certification Explained (Part 2) 27:34 – In-House Manufacturing vs. Partnerships 30:01 – Direct to Consumer Sales Strategy 35:52 – Innovations in Paint Technology 41:55 – Feedback from the Field: Real World Applications 46:05 – The Science of Paint Pigments 49:24 – Innovative Projects and Collaborations 51:51 – Future Directions and Industry Partnerships 54:51 – The Importance of Education in the Paint Industry 59:45 – Personal Passions and Creative Outlets Connect with Alkemis Paint 🌐 Website: www.alkemispaint.com 📸 Instagram: @alkemispaint 📧 Email: [email protected] 🛍️ Shop Direct: shop.alkemispaint.com Follow Alkemis Paint for updates on new product drops, collaborations, and their mission to make healthy, beautiful design more accessible.