Can People Change Their Minds About Political Candidates?...

What this episode covers

There's a belief that 70% of people who will vote in the upcoming presidential election already know who they are going to vote for. How do you influence undecided voters - and convince the 70% who are decided to at least consider the other candidate? Jonah Berger, Associate Professor of Marketing at The Wharton School, talks about how to influence mindsets on this edition of Wharton Business Daily. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 12 minutes long.

When was this This Week in Business episode published?

This episode was published on October 6, 2020.

What is this episode about?

There's a belief that 70% of people who will vote in the upcoming presidential election already know who they are going to vote for. How do you influence undecided voters - and convince the 70% who are decided to at least consider the other...

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