Can PR change behavior? Sarah Temple, Ogilvy PR's Social Marketing SVP

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations. Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy's illustrious work in this area. Sarah was recently honored as a nominee for Washington PR Woman of the Year by Washington Women in Public Relations. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.