EPISODE · Mar 24, 2026 · 41 MIN
Can premium survive and thrive?
from Unfiltered Media Podcast · host Justin Lebbon and Ian Whittaker
Most brands think premium media is about content. It isn’t. It’s about environment.In this episode, we unpack what “premium” really means in a world of unlimited impressions and AI-generated noise and why the fight over its definition is really a fight for ad budgets. They explore how trust, transparency, and attention - not just content - are now the real drivers of effectiveness and long-term brand value. From the rise of AI “slop” to the growing divide between traditional media and platforms, this is a clear-eyed look at what’s changing and what it means for advertisers.
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Can premium survive and thrive?
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