Can Restaurants Put People First? Jon Murray of Noko Hospitality Thinks So episode artwork

EPISODE · Apr 9, 2026 · 36 MIN

Can Restaurants Put People First? Jon Murray of Noko Hospitality Thinks So

from Industry Night with Nycci Nellis · host Nycci Nellis

Welcome to Industry Night with Nycci Nellis, where we go deep with the people shaping hospitality right now.This episode comes at a moment when the industry is taking a hard look at itself. From conversations around René Redzepi and Noma to Pete Wells examining the brigade system, the question is clear: what does the future of restaurant culture look like?My guest, Jon Murray of Noko Hospitality, is building a real answer.Behind Noko and Kase x Noko, Jon is redefining hospitality with a people-first model—four-day workweeks, healthcare, therapy, and real work-life balance. He calls it, People Over Profits.This is a conversation about leadership, culture, and what it takes to build restaurants that actually work for the people inside them.Also, just don’t be a …. Jerk.Chapters00:00 - Introduction01:20 - Discussing hospitality leadership and culture04:24 - Focusing on employees first07:06 - Reevaluating restaurant industry values10:38 - Improving restaurant staff benefits14:15 - Sticking to their principles18:55 - Building a dedicated restaurant team20:03 - How we hire our team22:57 - Giving and receiving feedback26:20 - Rethinking kitchen culture30:05 - Community and local impact34:21 - Prioritizing people in hospitality35:41 - OutroKey TakeawaysRedefining Success: People Over ProfitRethinking Old-School Restaurant CultureHiring for Heart and HumanityLeadership by Example: Don’t Be a DickSuccess with Heart: “If We Go Out of Business, At Least We Tried”Community Commitment: Giving Back Isn’t OptionalA Challenge to the Industry: Think Beyond the Bottom LineQuotesNycci Nellis:"At the end of the day, hospitality is about people—both the ones we serve and the ones who are doing the serving. If we don’t take care of people inside our restaurants, the whole thing doesn’t work."Jon Murray:"If you lead with heart and you lead from the right place and you work your ass off, things happen the way they’re supposed to happen."Follow Industry Night:https://www.thelistareyouonit.comFollow Nycci Nellis:Instagram:https://www.instagram.com/nyccinellisWebsite: https://www.thelistareyouonit.com/Produced by Heartcast Media:http://www.heartcastmedia.com

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Can Restaurants Put People First? Jon Murray of Noko Hospitality Thinks So

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