Can salad dressing transform capitalism?

What this episode covers

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of TED Business?

This episode is 14 minutes long.

When was this TED Business episode published?

This episode was published on March 24, 2025.

What is this episode about?

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the...

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