Can Social Media Campaigns undo Sexism?

Egypt is one of the most patriarchal countries in the world. 90% of men say that ‘a woman should tolerate violence to keep the family together’. A new paper in Nature examines whether these attitudes can be changed through social media messaging. https://www.nature.com/articles/s41562-023-01665-y?utm_source=twitter&utm_medium=social&utm_campaign=nathumbehav My Substack: https://draliceevans.substack.com/p/can-social-media-undo-sexism