Can Social Media Succeed Without a Big Dose of Humanity?

Mark Schaefer, Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion, joins the Social Pros Podcast to discuss humanity in business and helping people belong.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:29 - Why the power of marketing has largely been put into the hands of consumers 10:50 - Why social media is enforcing tribal behavior 14:00 - Why culture equals marketing 22:19 - How businesses can help people find a sense of belonging 27:00 -  How technology can both help and hinder businesses in being more human   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Get Mark's new book Marketing Rebellion here.   Visit SocialPros.com for more insights from your favorite social media marketers.