Can Sponsorships Really Make You Millions? (Ryan Davis)

Episode 242 of the We Live to Build podcast, hosted by Sean Weisbrot, titled "Can Sponsorships Really Make You Millions? (Ryan Davis)" was published on June 17, 2025 and runs 33 minutes.

June 17, 2025 ·33m · We Live to Build

Summary

Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.ccBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - Introduction: Monetizing Your Audience00:45 - The Power of a Niche for Attracting Brands 03:45 - How to Get Discovered by Brands (The Simple Stuff) 05:55 - The Stanford Study: Why Creative Control is Crucial 08:00 - How Creators Get Blacklisted by Brands10:00 - The #1 Mistake: Treating Creators Like Ad Puppets 14:05 - You Don't Need Millions of Followers to Get Sponsored16:30 - The Rise of "Fake Podcast" Ads18:45 - A Better Model: Sponsoring Real Interviews24:10 - The Future: Creators as CMOs and Partners 📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiLeave a Review (it truly helps us grow): https://welivetobuild.com/reviewHow I Made $15M: https://welivetobuild.com/networkSubscribe on YouTube: https://youtube.com/@seanweisbrotFollow Sean on LinkedIn: https://linkedin.com/in/seanweisbrot Hosted on Acast. See acast.com/privacy for more information.

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