Can surveillance pricing be stopped?

For years, Jim Balsillie has been one of the loudest voices in the country to speak out about how data is being used to concentrate wealth and power, and to manipulate our behaviour.That’s included helping the province of Manitoba take aim at algorithmic or surveillance pricing, where businesses offer different prices based on consumers' personal data.As well as being the former Research In Motion co-CEO, Jim is the founder of the Canadian Shield Institute, which is a non-partisan organization that aims to build economic resilience and sovereignty in Canada.He joins us to talk about his efforts to fight surveillance pricing, as well as how he thinks Canada is poised to give up our digital sovereignty and more in the upcoming CUSMA talks. For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts