EPISODE · Apr 7, 2025 · 27 MIN
Can the advertising industry ever help to shape a sustainable future?
from edie Extra · host edie Extra
In this exclusive discussion chaired by sustainability storytelling expert Tom Idle, leading advertising and purpose-led business figures discuss whether the advertising industry is a help or a hinderance in the creation of an environmentally sustainable future. There is a specific focus on the emissions impact of advertising – both within the creative industries and resulting from the promoted products and services. Our panellists this episode are: - Stephen Woodford, CEO, Advertising Association - Nusa Urbanic (pictured, CEO, the Changing Markets Foundation - Jonathan Wise, co-founder, Purpose Disruptors
What this episode covers
In this exclusive discussion chaired by sustainability storytelling expert Tom Idle, leading advertising and purpose-led business figures discuss whether the advertising industry is a help or a hinderance in the creation of an environmentally sustainable future. There is a specific focus on the emissions impact of advertising – both within the creative industries and resulting from the promoted products and services. Our panellists this episode are: - Stephen Woodford, CEO, Advertising Association - Nusa Urbanic (pictured, CEO, the Changing Markets Foundation - Jonathan Wise, co-founder, Purpose Disruptors
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Can the advertising industry ever help to shape a sustainable future?
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