Can the "Made in Kazakhstan" Campaign keep its Momentum?

"Made in Kazakhstan" is a government campaign to raise awareness of local foods and goods and is considered a success. By focusing on national pride and the desire to support the economy, many brands that were impacted by the devaluation of the Russian ruble continue to see strong sales. However, while the campaign gave these brands exposure, it will be up to each individual brand to maintain awareness and quality.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.