Can the Meat Industry Capitalize on Its MAHA, Dietary Guidelines Moment?

“The meat industry is having a moment,” says Brian Brozovic, who details some of the trends and insights he saw and learned at the Annual Meat Conference to start this episode of the podcast, and digs deeper into the culinary and product trends driving innovation today. Brozovic then goes on to discuss how the industry is preparing for the potential of the MAHA movement and new Dietary Guidelines to give meat and poultry a boost — and whether the U.S. cattle supply chain is capable of handling any uptick in demand. Finally, he details the work he is involved in as a member of the Meat Institute’s Emerging Leaders Program, as well as what he and the Empirical Foods team has been working on nowadays.