Can the NBA Cup Help Revive Lagging Viewership?

The second edition of the NBA’s in-season tournament begins Tuesday, now branded as the NBA Emirates Cup. We sit down with longtime league executive Scott Perry to discuss the process of the tournament coming together and how the NBA can continue building on last year's major success. Plus, we discuss how SMU's move to the ACC has been wildly profitable, Jerry Jones’s comments about Mike McCarthy, and we hear the story of a boxing promoter turned baseball executive. Learn more about your ad choices. Visit megaphone.fm/adchoices