Can the WNBA succeed in Canada?

Episode 401 of the Sports Media Podcast with Richard Deitsch features CBC Sports senior contributor Shireen Ahmed and Toronto Star NBA columnist and reporter Doug Smith. In this podcast we discuss Toronto being granted an expansion franchise with the WNBA; our impressions of the franchise’s initial press conference; whether the WNBA can succeed in Toronto and how that can be done; Shireen breaking the story of the league coming to Canada; how the team will be covered and where the sports media ecosystem in Canada is for it; whether the Raptors will be involved in any structural way; what the next two years should look like for the franchise; how WNBA players would feel about playing in another country; the 2027 WNBA Draft and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.