Can this AI Tool Spot Your Next PR Crisis Before You Do?

As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: you put in a prompt, you get back something that’s technically competent and completely generic. You spend the next 20 minutes re-prompting, editing, wrestling it into something that actually sounds like your organization, your voice, your situation. A Workday study found that 40% of the time saved by using generative AI tools is immediately lost reworking the outputs. You traded one kind of work for another.The reason is simple and almost nobody is saying it out loud. Those tools were built for everyone. Which in communications terms means they were built for no one in particular. They don't think like a communicator. They don't have access to what a communicator needs. They don't know what’s being said about your organization right now across 4,000 TikTok videos, each with modest view counts, each repeating the same damaging narrative, each flying completely below the radar of your existing monitoring tools. Stratum is the tool that needed to be built three years ago.Watch the YouTube Video of this episode to see Stratum demonstration Listen For3:29 Why do communications teams need AI built around use cases instead of tools?6:30 What is Stratum and how is it different from ChatGPT or Copilot?12:18 What is the difference between an AI agent and an agentic workflow?17:29 Can AI detect a reputation crisis before it goes viral?19:45 How can AI identify the right influencers for a campaign? Guest: Matt Collette, Sequencr.AIWebsite | LinkedIn | Stratum Platform DougSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show