Can TikTok A/B tests beat spillover? Plus: defensible AI media

New work on TikTok experiments, AI-assisted production, social contagion, and news trust shows measurement shifting from reach counts toward causal, auditable claims. Covers 2026-07-15 to 2026-07-22; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-15 – 2026-07-22. Top papers Precision at Scale: An End-to-End Graph-based Framework for Mitigating Network Interference in TikTok A/B Tests A quantitative study on user interaction and brand perception of visual elements in social media advertising driven by deep learning. From Personalisation to Agentic Campaigns: Modern Marketing Techniques Using Artificial Intelligence in the Indian Context From “Is It Real?” to “Is It Defensible?”: Governing AI-Assisted Media Production Challenges and Optimized Management of Ideological and Political Content Dissemination in New Media Themes: social media, digital marketing, elementary education, digital media, learning outcomes, body image, mental health, education Methods: survey, qualitative, quantitative, Research and Development, case-study, content analysis Premium NewsPremium also covers 10 related news stories, including chinamediaproject.org — Tracking Control Archives, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and bizbrief.ie — European Media And Telecom Giants Unite To Launch Innovative Ad Marketplace - Biz Brief. Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.