EPISODE · Apr 28, 2019 · 36 MIN
Can values-based marketing go too far?
from The Marketing Companion · host Mark Schaefer and Brooke Sellas
Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.
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Can values-based marketing go too far?
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