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Can values-based marketing go too far? episode artwork

EPISODE · Apr 28, 2019 · 36 MIN

Can values-based marketing go too far?

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

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Can values-based marketing go too far?

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How long is this episode of The Marketing Companion?

This episode is 36 minutes long.

When was this The Marketing Companion episode published?

This episode was published on April 28, 2019.

What is this episode about?

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate...

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