Can Video Help You Create Loyal Customers? (A look at Customer Journey) - Teacher: Juma Bannister

Hello, and welcome to the useful content podcast. And today we're going to be talking about what the customer journey is and how you can use videos to take your customer from not knowing who you are. all the way to being a loyal buyer and advocate for your products and services. Here we go. I am Juma Bannister. I am your host. And today I am your teacher in the useful content. Classroom. Now, if you run a business, you know that everyone who buys something from you at some point did not know your product or service existed. So they may have a need, but they are ignorant that you could help. With that need. Now when they finally decide to buy from you, if the product or service that you are offering meets their needs at the price that they are willing to pay and is given with great service obviously, or in other words they get value from that product or service, then two things happen. first thing that happens is that when they need that particular product or service, again, they will continue to buy from you because you've provided them with great service. You've given them value for their money and you've continued to show them that you are someone who they can trust in order to get what they need to solve the problems that they have. And so they become a loyal customer based on that experience that they have had with you. The second thing that happens is that they most likely will not keep that good experience to themselves. If they have friends or family who need a similar type of service, or even sometimes the general public who need a similar service, they will be happy to share their experience because it has been a good one and recommend you so that they will become an advocate on your behalf. They will share the experience that they've had with your business and they will advocate for your services because they have had such a great experience. So if they are friends and family, they'll talk to them directly. And that is something that you as a business owner, you don't get to see, but it is quite possible. That they may also leave a public review, which you will get to see, they may rate you five stars. And then they may share the reason why they love the service, or they may even create something we call. user generated content, which is basically when a customer likes your service so much that they create their own content, whether that is text or video, a lot of time it comes across as video on how great your product or your service was or how they had a positive experience with your product or service. now having a loyal customer who privately advocates on your behalf, who recommends your service to others and who publicly endorses you and may even make content about how great your services is the ultimate customer. To have these are the types of customers we should be aiming to create as business. owners. But here's the thing. A customer does not just end up there. A customer does not just end up as someone who is a repeat buyer and who shares their good experiences they have had with you. There is a process in between them not knowing that your service or your product exists, moving all the way down to being a loyal customer and advocate for your business. And that something is called the customer. Journey. And that's what we want to talk about today because the content you create impacts the customer journey. So let me explain further and let's think about it. Another way, your ideal customer, the person who you would love to buy from you has hundreds, thousands, and sometimes even millions of options that they may not know about. What works in your benefit is that most of these options, the majority of these options are positioned badly in the market, which means that they don't know who they are. So they come across as. Generic and they look and sound the same as everyone...