Can we bring $350 billion in brand ad spend to mobile games?

The world’s hundred biggest advertisers spent $347 billion in 2022 ... and not much of that hit mobile games, despite the fact that almost 4B people play games worldwide. The billion-dollar question: how can games access those billions? There’s been this sort of sad joke about mobile game monetization over the last few years: in other to monetize your game, you advertise other games. That funds your own UA budget, which then mostly gets spent in … other games. And the $$$ just go on a merry go round, round, and round, and round. We’re starting to see brands advertise in mobile games now, but it’s not huge. Andris Merkulovs, the CEO of Monetizr, thinks he has a way to get those big brand dollars into mobile games. In this episode of Growth Masterminds, we chat about exactly how he thinks that could be done.