Can Weibo and Hazard Maps Move Beyond Clicks? Plus: Sales Signals

This week shifts from likes and reposts to whether media metrics can prove reliability, usefulness, audience fit, and downstream consequences. Covers 2026-07-22 to 2026-07-29; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-22 – 2026-07-29. Top papers Formal Verification Frameworks for Social Media Analytics Pipelines Beyond unimodal metrics: a multimodal evaluation framework for geo-referenced content on social media AI and Media Transformation: Global Adoption, Emerging Trends, and Industry Impacts Cross-context evidence on attitudinal and behavioral outcomes in video streaming consumption From Linear TV to Curated Media: Challenges for Youth Public Education Media Campaigns and How "The Real Cost" is Adapting. Themes: social media, consumer behavior, digital media, elementary education, digital marketing, social media marketing, education, misinformation Methods: survey, qualitative, quantitative, case-study, cross-sectional, Research and Development Premium NewsPremium also covers 10 related news stories, including mediapost.com — MRC Issues 'Interim' Guidance On AI In Media Measurement, indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, and paperboy.fm — This Week In Media Measurement. Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.