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餐饮商家集体上演“擦边餐”：是体验创新，还是本末倒置？ episode artwork

EPISODE · Sep 18, 2025 · 5 MIN

餐饮商家集体上演“擦边餐”：是体验创新，还是本末倒置？

from 道听姐说|带你吐槽热点梗，紧跟潮流不迷路

2025年，中国餐饮行业掀起一股“餐饮+擦边表演”的营销浪潮。海底捞、湊湊火锅、香飘飘等品牌通过引入DJ打碟、腹肌开啤酒、男团服务生等表演形式，将餐饮场景与娱乐元素深度绑定，试图以“超值体验”吸引年轻消费者。然而，这类模式因游走于道德与法律边缘，引发社会广泛争议。对此，你怎么看？

Episode metadata supplied by the publisher feed · Published Sep 18, 2025

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餐饮商家集体上演“擦边餐”：是体验创新，还是本末倒置？

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