Can You Actually Boycott Apple When Your Entire Life Runs on It?

If you've ever felt guilty for still using Amazon/Apple/Netflix despite everything—this episode is group therapy.Chris and Des get uncomfortably honest about their own boycott failures, unpack why brand dependency is a feature (not a bug) of modern capitalism, and walk through Scott Galloway's framework for actually making consumer resistance work.You'll learn:- Why boycotts succeed (Montgomery Bus) vs. fail (most of them)- The psychological traps keeping you locked in (loss aversion, status quo bias, cognitive dissonance)- Which 18 brands Scott Galloway recommends targeting- How to pick ONE boycott you can actually sustain**The Bevolo & Des Challenge:** By next week's episode, pick one brand and cut it out. Then tell us what you picked.Spoiler: It's harder than it sounds. That's the point.====================Subscribe, watch and listen to I'm Not Even Supposed to Be Here Podcast====================🖥️ YouTube: https://www.youtube.com/@BeHerePod📱 Apple: https://podcasts.apple.com/us/podcast/im-not-even-supposed-to-be-here-today/id1867373928🎧 Spotify: https://open.spotify.com/show/3bypMpSmcoIjt4bHk0nvzz?si=18eab826d1394fd9====================Sponsored by Bearing 287 https://www.bearing287.com/====================#BeHerePod #NotEvenSupposedToBeHere #CulturalCommentary