Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller. Key Topics: Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on GoogleUnderstanding the differences in match types and exclusions between search and social advertisingExploring the unique audience targeting capabilities of Amazon AdsOptimizing conversion tracking and reporting across different platformsUsing a CRM as a single source of truth for data consistencyFollow Navah on social mediahttps://www.linkedin.com/in/navahhopkins https://www.tiktok.com/@navah.hopkins https://www.instagram.com/ppcpuppy https://x.com/navahf Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/ Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/ Learn about Optmyzr: https://www.optmyzr.com/ You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro