Can You Cover Your Company Like a Beat?

In this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.What you'll learn in this episode:What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role of radical collaboration in content strategyHow thinking like an editor improves both writing and outcomesWhy hiring journalists might be your content team's unfair advantageText us what you think about this episode!