Can you eliminate gender stereotyping from advertising?

Episode 55 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Can you eliminate gender stereotyping from advertising?" was published on June 19, 2019 and runs 16 minutes.

June 19, 2019 ·16m · Didn't See It Coming with Marc Stoiber

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Episode Description

On Friday June 21st, the UK enacts a regulation barring gender stereotyping from advertising. It's a noble initiative but, I believe, a futile one.

Advertising, to paraphrase Malcolm McLaren, is all about sex. Sex sells. And with sex come stereotypes of gender that are hard, if not difficult to shake without dire implications for the bottom line.

Yes, I believe things will improve. They've already dramatically improved. But legislation will not eliminate stereotypes.

In this interview with CFAX's Mark Brennae, we explore the journey of gender stereotypes in advertising - from the abysmal 60's...

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