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Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

EPISODE · Sep 4, 2025 · 12 MIN

Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

from Swaay.Health Podcast · host John Lynn

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing? In this interview, Ours Privacy Co-founder Adam Putterman explains how their platform makes HIPAA-safe performance marketing possible, why some organizations are still getting it wrong, and how the next wave of tools can restore both trust and targeting power for healthcare marketers.

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Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

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How long is this episode of Swaay.Health Podcast?

This episode is 12 minutes long.

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This episode was published on September 4, 2025.

What is this episode about?

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy...

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