Can You Market Medicine Without Losing Trust? Part 2

In Part 2 of my conversation with my dad, former marketing professor Graham Dowling, we turn to a deceptively difficult question: how do you market medicine?We talk about the decline of trust in medicine and mainstream media, why people often struggle to interpret numbers and risk, and how the same data can appear to tell very different stories depending on how it is analysed or presented.We also explore an uncomfortable tension inside community pharmacy: tightly regulated medicines are supplied from the dispensary, while wellness products with far weaker evidence are sold only metres away often borrowing credibility from the pharmacist and the pharmacy itself.Along the way, we discuss “costless opinions,” misleading polls and why the way a question is framed can shape the answer.