Can You Opt Out of AI Search Without Losing Visibility?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Can you opt out of AI search without losing visibility?In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility.She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into the picture, and why opting out of AI-powered experiences isn’t a neutral decision if discovery and demand matter to your business.In this episode, you’ll learn:What Google is really signaling about the future of AI Overviews and generative searchHow Google-Extended works — and what it does and doesn’t affectWhy opting out of generative search can reduce visibility, even if rankings stay intactHow conversational follow-ups are reshaping the old SEO mental modelWhy being useful across a conversation now matters more than ranking for a single queryWhat brands should consider before deciding whether to opt out — or lean inIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com