Can you Pre-Launch TOO Early?

Last year, there was an increased focus on pre-launch, with Kickstarter making a number of platform changes enabling creators to get their pre-launch pages up earlier and with less friction, and make visible the conversion power of pre-launch followers. As a result, many creators are bumping up their pre-launch plans. However, is there such a thing as pre-launching too early? Tyler shares some indicators that there might be... Let's discuss.