Can You Rank #1 in ChatGPT?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.Rather than chasing the illusion of ranking, this episode reframes GEO around measurable influence, bottom-of-funnel visibility, and the structural signals AI systems use to interpret and recommend brands.In this episode, you’ll learn:Why “ranking” is the wrong mental model for LLM visibilityHow AI answers vary, even when prompts stay the sameWhat AI Share of Voice actually measures (and why it matters)Why tracking 150 prompts is usually unnecessary—and what to track insteadHow bottom-of-funnel prompts drive more meaningful visibility than top-of-funnel queriesWhether long-form content still works in AI search (and when shorter answers perform better)How to build objective, methodology-driven listicles that AI systems trustWhy brand consistency across LinkedIn, directories, and owned assets impacts LLM understandingHow messaging ambiguity weakens AI confidence signalsWhat brands can do today to improve frequency of mention in AI-generated answersIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com