EPISODE · Sep 25, 2025 · 1H 4M
Can You Really Evict a Horse? Entrepreneurial Life Lessons w/ Susan Lohmann
from Peter Lohmann's Podcast · host Peter Lohmann
In this episode of Peter Lohmann’s Podcast, I sit down with my mom, Susan Lohmann, who spent nearly 50 years building a career in the horse business: running farms, teaching lessons, and judging competitions.We talk about what it takes to manage barns (and difficult customers), the surprising parallels between horse boarding and property management, and what really happens when a client stops paying board (spoiler: yes, you can evict a horse).If you care about small business lessons, negotiation tactics, or building a career around passion, you’ll enjoy this conversation.00:00 – Intro02:04 – Susan’s background and career06:32 – Dealing with difficult customers12:13 – Sponsor – The Elevate Sales Kickoff Event13:34 – Susan’s experiences as a woman working in business20:04 – Firing customers24:18 – Unethical behavior in the industry29:59 – Learning the industry33:28 – Sponsor – Nutiliti34:53 – How the lack of technology affected industry collaboration36:59 – The power of work ethic39:50 – Restarting a business 3 times over44:32 – Raising children while working from home50:50 – Negotiation advice55:06 – Passing on the entrepreneurial spirit to your kids56:46 – Building niche skillsets and knowledge1:00:30 – Advice for parents with kids wanting to get involved in horse riding.Connect with SusanLearn more & connect with me here:Crane, the private community for property management business owners.My Free PM NewsletterRL Property Management
What this episode covers
In this episode of Peter Lohmann’s Podcast, I sit down with my mom, Susan Lohmann, who spent nearly 50 years building a career in the horse business: running farms, teaching lessons, and judging competitions.We talk about what it takes to manage barns (and difficult customers), the surprising parallels between horse boarding and property management, and what really happens when a client stops paying board (spoiler: yes, you can evict a horse).If you care about small business lessons, negotiation tactics, or building a career around passion, you’ll enjoy this conversation.00:00 – Intro02:04 – Susan’s background and career06:32 – Dealing with difficult customers12:13 – Sponsor – The Elevate Sales Kickoff Event13:34 – Susan’s experiences as a woman working in business20:04 – Firing customers24:18 – Unethical behavior in the industry29:59 – Learning the industry33:28 – Sponsor – Nutiliti34:53 – How the lack of technology affected industry collaboration36:59 – The power of work ethic39:50 – Restarting a business 3 times over44:32 – Raising children while working from home50:50 – Negotiation advice55:06 – Passing on the entrepreneurial spirit to your kids56:46 – Building niche skillsets and knowledge1:00:30 – Advice for parents with kids wanting to get involved in horse riding.Connect with SusanLearn more & connect with me here:Crane, the private community for property management business owners.My Free PM NewsletterRL Property Management
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Can You Really Evict a Horse? Entrepreneurial Life Lessons w/ Susan Lohmann
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