Can You Sell to an Algorithm? How to Market When Machines Make the Choices with Professor Quentin André

AI is changing everything about how consumers interact with brands, and not always for the better.In this episode, Tim Finnigan speaks with Professor Quentin André from the University of Colorado Boulder. André researches how consumers and marketing managers make decisions, with a growing focus on AI's role in both. The conversation revisits a paper André co-authored in 2018 and examines how much, and how fast, the landscape has shifted since then.They dig into the rising distrust consumers feel toward AI-driven advertising, including how AI makes it easier for bad actors to produce polished content that doesn't match the actual product. André also explains the "zero-click problem," where consumers get brand information through large language models without ever visiting a company's website. The episode closes with a look at a future where AI agents negotiate on behalf of consumers and what that could mean for how brands build relationships at scale.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.