Can your reps deliver their message of uniqueness before they burn their fingers?

How long is it taking your reps to deliver their messages of value and uniqueness to your customers? Especially in today’s hyper-competitive world where we have less time to sell compared to as little as 5 years ago. Join me as I share an old sales training exercise meant to help your people develop, and appreciate, a stronger (and shorter) “Why buy from you?” message…so they can sell even more!