Can Your Team Get More Out of AI. Health Launchpad Explains How.

Plenty of marketers are experimenting with AI, though often in narrow ways. The more interesting work is happening in teams that let AI influence targeting, workflows, and decision-making. This discussion explores what those differences look like. Adam Turinas, CEO & Founder, and Mark Erwich, Principal & Chief Strategy Officer at Health Launchpad, join Swaay.Health to break down how AI is reshaping healthcare marketing. They share the use cases teams overlook, the quality gains that come from training AI on real customer insights, and why curiosity is becoming a core job skill. They also talk about the study they ran across 250+ health tech marketing leaders, what surprised them, and why the next three years will reshape every team structure in the industry.