EPISODE · Aug 25, 2026 · 5 MIN
Canada Tariff Hits, Brown-Forman Family Revolt
from AlcBev in Five
US imposes 50% tariffs on Canadian wine and spirits. Talks with Canada collapsed and a 50% duty on wine and spirits took effect, resetting landed cost for importers and buyers overnight. (Shanken News Daily, Drinks International) US wine imports fell in first half of 2026. US customs data analysed by OIVE shows wine imports down in both value and volume, giving operators a pre-tariff demand baseline. (Just Drinks) Brown-Forman shareholders voice criticism before CEO exit. Shareholders criticised the company ahead of its planned CEO transition, following a reported rejection of Sazerac's $15 billion bid. (Shanken News Daily, New York Post, Lexington Herald Leader) Gallup: US alcohol consumption holds at record low. Gallup reports 54% of Americans drink alcohol in 2026, unchanged year over year and still at the survey's record low. (Harpers Wine & Spirit Trade News) Also moving today: Sazerac Bolsters Capacity With Garrard County Distilling Purchase (Shanken News Daily, Food Dive) Bev-Alc Trends Hold Steady Through Mid-August After Circana Data Correction (Brewbound) The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave (BevNET) Budweiser parent company sues Tennessee for $1.8M refund (The Tennessean, Yahoo! Finance) Business rates: Government reviews valuations for pubs and hotels (Harpers Wine & Spirit Trade News) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
The 50% US tariff on Canadian wine and spirits is in force after talks collapsed, Shanken News Daily reports, with Canada promising to match it dollar for dollar. Just Drinks reports US wine imports fell in value and volume in the first half, while Gallup finds 54% of Americans drink alcohol, flat at a record low. Two Brown-Forman family members faulted the board for rejecting Sazerac's $15 billion offer, days before CEO Lawson Whiting told directors he would step down.
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Canada Tariff Hits, Brown-Forman Family Revolt
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